About

Faith. Family.
Business.

I'm Dorrel "Coach D" Willis — a Sales Leader, Speaker, Content Coach, and proud family man committed to helping people rise into the strongest, most capable version of themselves.

"You have so much passion for me to succeed."

— Client feedback, said repeatedly

The Story

15 years. Every stop taught me something.

Life is better when we help each other grow.

My career has taken me from the halls of Atlantic Records and Warner Music Group — where I built press kits and coordinated music showcases — to managing 130+ retail accounts at Altria across Houston, to leading and building high-performing sales teams across SaaS companies in field services and transportation technology.

Every chapter taught me the same lesson: Curiosity leads to connection. Connection leads to opportunity.

Today I serve as Sales Leader at Limo Anywhere, where I develop strategic sales initiatives that help transportation companies grow through innovative technology. And through The Heliumco, I help businesses and professionals build their brand through strategic content, compelling video, and authentic storytelling.

Beyond the Resume

I taught robotics to elementary school girls through Black Girls CODE. I walk alongside young men inside youth detention facilities through e3 Partners. I founded SuperDad Lab — a technology park focused on science, robotics, and kids.

This isn't a side story. It's the main one.

I also founded The Assist Networks, a platform where I host The World of Coaching podcast and create content that empowers professionals and emerging leaders to grow with purpose.

Let's Connect

The Journey

From intern to leader.

2007–2011

University of Texas at Austin

B.S. in Radio, Television & Film with a focus in Music Business. Served as Student Council President and Business Manager for Innervisions Gospel Choir.

2010

Atlantic Records & Warner Music Group

Publicity intern at Atlantic Records. Creative Licensing intern at Warner Music Group — assisted in film, TV, and trailer creative pitches.

2011–2017

Territory Sales Manager — Altria

Managed 130+ retail accounts across Houston, TX. Responsible for selling financial solutions and implementing marketing trade programs across Philip Morris, John Middleton, and NuMark brands.

2016–Present

Founder — The Heliumco

Marketing strategy, lead generation, SEO, and professional websites for small-to-medium businesses. Built to help brands grow their web presence.

2019–2024

Sales Leadership — Service Fusion & Fullsteam

Grew from Sales Consultant to Senior Sales Manager at Service Fusion. Then joined Fullsteam as Integrated Solutions Account Executive, building sales teams and processes across field services software brands.

2025–Present

Sales Leader — Limo Anywhere

Developing and executing strategic sales initiatives to drive revenue growth and market expansion in the transportation technology space.

Community

The work that matters most.

Beyond the sales floor and the stage, these are the commitments that define who I am.

Spiritual Leader

e3 Partners / I Am Second

Since 2017, mentoring young men inside youth detention facilities — walking alongside them through the hardest seasons of their lives.

Tech Instructor

Black Girls CODE

Taught elementary school girls simple robotics coding for Lego kits — planting seeds of curiosity and capability in the next generation of tech leaders.

Founder

SuperDad Lab

A technology park for kids focused on science, robotics, drones, apps, and games. Birthday parties, after-school programs, and a belief that every kid deserves to build something.

Faith. Family.Business.